Xiamen in Fujian province is working to modernize and internationalize its tourism industry. [Photo by Wang Huoyan/xmnn.cn]

A total of 32 project deals worth 9.34 billion yuan ($1.33 billion) were signed at the 2019 Xiamen Culture, Tourism, and MICE (meeting, incentive, conference, and exhibition) Industry Development Conference held in Xiamen, Fujian province on Nov 13.

The 32 investment projects, which involve cultural tourism, cultural and creative centers, movie and TV services, high-end hotels, culture and entertainment funds, and exhibition and conference centers, are expected to inject fresh energy into the development of Xiamen's culture, tourism, and MICE industries.

The conference attracted more than 700 enterprises and representatives from the culture, tourism, and MICE industries. [Photo by Huang Rong/xmnn.cn]

In recent years, Xiamen has been beefing up efforts to develop a cultural development model led by the movie and TV industry. A MICE industrial ecosphere, supported by commerce and trade, finance, advanced technology, and cultural innovation, has taken shape in the city.

A three-year plan to propel the high-quality development of the cultural, tourism, exhibition, and convention industries was unveiled at the conference, and a wide range of preferential policies, including ones related to the cultivation of high-end talents, were also released at the conference in an effort to create a more suitable environment for the development of the culture, tourism, and MICE industries.