Set up in 2015, Xiamen International MICE Week has bolstered the host city's growing reputation as a MICE city. [Photo/Official Wechat Account: cce2001]

The 2019 Xiamen International MICE (meetings, incentives, conferences, and exhibitions) Week kicked off in Xiamen, a coastal city in Fujian province, on Nov 11, and will last for five days to Nov 15, reported Chinanews.

Running under the theme of "Integration, sharing, innovation and development," this year's MICE meeting has attracted more than 1,500 professionals from the MICE industry, as well as associations from 29 countries and regions.

The event consists of eight major activities with more than 20 forums and symposiums, including the Xiamen International MICE Summit, the BRICS and Emerging Markets International MICE Cooperation Forum, and the 2019 Straits MICE Cooperation Forum, offering industrial insiders ample opportunity to be involved in the content-rich and diversified conferences and exhibitions.