Three women from Quanzhou, East China's Fujian province, wear traditional costumes at the 12th Cross-Straits (Xiamen) Cultural Industry Fair held in Xiamen from Nov 1 to 4. [Photo by Jiang Kehong/Xinhua]

The 12th Cross-Straits (Xiamen) Cultural Industry Fair wrapped up on Nov 4 in Xiamen, East China's Fujian province, Xiamen Daily reported.

A total of 50.72 billion yuan ($7.23 billion) in contracts were signed at the event, which drew 302,000 visitors, according to local media.

Actresses from Sanming, Fujian province tour the fair. [Photo by Jiang Kehong/Xinhua]

The fair, occupying an area of 75,000 square meters and featuring 3,512 booths, was attended by 1,211 enterprises from both sides of the Taiwan Straits. More than 140 cultural and tourism activities were held at 28 venues throughout Xiamen.

The event, whose tagline this year was "Inheritance and innovation", has promoted cooperation on cultural projects across the Taiwan Straits since its launch in 2008. This year's event showcased the latest trends in integrating tourism with culture, and 32 cultural projects were signed at the fair, bringing in 18.5 billion yuan in investment.

An artist creates a sculpture at the fair. [Photo by Jiang Kehong/Xinhua]

Over the past 12 years, the event has thoroughly explored Chinese cultural and tourism resources and emphasized the common cultural roots of the people on both sides of the Taiwan Straits. In the future, the event is expected to continue working to integrate cultural and tourism resources on both sides of the Taiwan Straits and promote people-to-people exchanges.