A number of time-honored brands are displayed at the ASEAN+3 Finance and Central Bank Deputies Meeting held in Xiamen on Dec 12 and 13, offering audiences a better understanding of traditional Minnan culture. [Photo by Shen Yanyan/xmnn.cn]

An exhibition displaying Xiamen's traditional brands was held at the ASEAN+3 Finance and Central Bank Deputies Meeting held in Xiamen on Dec 12 and 13, China News reported on Dec 15.

The activity, organized by the Xiamen municipal bureau of commerce, aimed to offer audiences a better understanding of traditional Minnan culture.

In recent years, the coastal city of Xiamen has attached great importance to revitalizing its traditional brands. A total of 112 such time-honored labels were awarded by Xiamen municipal bureau of commerce in July this year, in an effort to improve commercial protections with powerful legislation.

The Belt and Road Initiative (BRI) also brings historic opportunities for Xiamen's enterprises, especially for these traditional brands. The city implemented measures to promote them going global, and explored ways to actively participate in the BRI in order to enhance international cooperation and exchanges with the countries and regions involved. 

In an effort to speed up the sustainable growth of its traditional brands, Xiamen also introduced an action plan, setting out a development blueprint for their inheritance, protection, innovation and development.