Gulangyu, a World Cultural Heritage Site, is a historical international settlement in Xiamen, East China's Fujian province. [Photo/VCG] 

Since November, the coastal city of Xiamen has been hosting a range of events to promote its culture and tourism in Europe, attracting many travelers and businessmen, according to local media reports on Dec 7.

The events, organized by the Xiamen culture and tourism bureau, highlighted the city's booming cruise industry and Gulangyu, a World Cultural Heritage Site. This attracted much attention from citizens of the Netherlands, the UK, and Germany.

In addition to introducing Xiamen's rich tourism and cultural attractions, the delegation also conducted in-depth research and discussions on high-end tourism and briefed some major tourism activities to be held in the city, such as the 2020 China (Xiamen) International Leisure Tourism Expo and the Xiamen Mid-Autumn Festival Travel Carnival.

At an event in Munich, Germany, some special experience zones were set up, offering audiences a chance to learn about traditional Chinese medicine, such as Fujian Kung Fu Tea.

"Xiamen serves as a gateway to China for overseas tourists, especially German ones," said Coman Koci from German Exop Prague.

Ruediger M.Lutz, president of Asien Special Tours, Munich's largest outbound travel agency for package tours, said that the public services in Xiamen are among the best in China, and he plans to introduce more customized travel routes there.