Hi I'm China, the first publication by Institute for Planets, is a book about the geography and culture of China through which people can get to know the geographical features of different places and how the local customs developed around the local geological conditions. [Photo provided to China Daily]

A book on China's geography, based on articles published by a WeChat account, is a hot seller, Wang Ru reports.

On Nov 17, 2016, Geng Huajun went to bed after posting an article titled "What would you see if you made your way to Mount Everest's summit?" on his WeChat account, Institute for Planets.

When he got up the next morning, he was surprised to find the article had become popular overnight. It was read over 3 million times and earned the account some 60,000 followers.

Before that, Geng ran the untitled account to popularize geographical and cultural knowledge by himself as a geography lover. And his account only had 2,000 followers.