The Golden Rooster Awards, launched in 1981 (the Year of the Rooster), are national film awards sponsored by the China Federation of Literary and Art Circles and the China Film Association.

A poster for the 28th China Golden Rooster and Hundred Flowers Film Festival [Photo/1905.com] 

This year's Golden Rooster Awards will be held in the coastal city of Xiamen in East China's Fujian province from Nov 19 to 23.

The awards have grown into China's most prestigious film awards and have helped contribute to the prosperity and development of China's film and artistic creation industry.