The 2019 China Internet Optimization Conference kicks off in Xiamen, East China's Fujian province, on Oct 22. [Photo/cnr.cn]

The 2019 China Internet Optimization Conference kicked off in Xiamen, East China's Fujian province, on Oct 22. Around 500 people, including well-known internet entrepreneurs, brand owners, and new media operators, attended the conference.

Qu Cheng, founder of Netconcepts, said that traditional marketing is facing huge challenges in the era of 5G. He added that with the rapid development of artificial intelligence, big data, and mapping knowledge domains, smart internet marketing is sure to take off in the future.

Industrial insiders said that marketing on social networks can effectively meet the needs of individual customers, and advanced technologies, such as 5G and VR, will offer content developers and providers a great opportunity to promote innovation and upgrading.

Two forums focusing on internet optimization and the prospects of the film and television industry were also held at the conference, providing an opportunity for enterprises to enhance cooperation.