The first social e-commerce festival and investment fair kicked off in Xiamen, Fujian province on Aug 8. 

Attended by representatives from manufacturing, e-commerce, and investment organizations, the two-day conference aimed to boost the development of agriculture, manufacturing and modern service industries in Xiamen. 

Topics of discussion included trends in social e-commerce and capital as well as the marketing of short videos. 

Aside from the main summits and forums, a series of activities were also held on the sidelines, including product matchmaking meetings, an open fair, exhibition and training sessions. 

Meanwhile, a supply chain alliance was also set up to introduce e-commerce platforms, quality manufacturing factories, and agricultural products. 

Hong Benzhu, deputy director of Xiamen Municipal Bureau of Commerce, said that economic development and investment attraction are now a top priority for Xiamen. 

He believes that the event will boost local business investment and emerging industries.