Xiamen in East China's Fujian province is praised as a natural film studio. [Photo/VCG]

Xiamen in East China's Fujian province, which has been praised as a natural film studio, is thriving when it comes to film and television.

In 2018, Xiamen's cultural industry revenue reached 104 billion yuan, exceeding 100 billion yuan ($14.49 billion) for the first time in its history. Xiamen's cultural industry also saw a promising start in the first quarter of 2019, with its revenue growing by 15.4 percent year-on-year.

In November last year, Xiamen was selected to host the Golden Rooster & Hundred Flowers Film Festival biennially for the next ten years, an unusual move considering the event has traditionally been held in a different city every other year.

According to a press conference held in Shanghai on June 17, this year's Golden film festival is set to be held in Xiamen from Nov 19 to 23.

In the meantime, Xiamen will leverage the film festival to promote the integrated development of its film and television, art, fashion and tourism industries.

A replica of Tiananmen Square in Tongan Film and Television City, Xiamen. [Photo/VCG]

The city has rolled out a series of policies supporting the film and television industry chain, touching on everything from scripts and filming to production, distribution and copyright.

In addition, Xiamen's Siming, Huli and Jimei districts issued district-level film and television industry policies to further enhance the municipal policies.

According to incomplete statistics, more than 100 film and television crews come to Xiamen to shoot every year. Since 2015, there have been more than 330 film and television crews shooting in and around Xiamen, which has led to local consumption totaling 800 million yuan.